About Pebbl
Built by people who ran the work.
Pebbl makes software for work that keeps changing: plans that take a reorg, agents that answer from a company’s own knowledge, and hours that become invoices. It’s built by people who have run finance, IT and planning systems, and lived with the tools they set out to replace.
Shaped by change.
Why we’re called Pebbl.
A pebble is a stone that moving water has shaped. Businesses move the same way: a reorg, a new model, a closed month, a new client. Our products are built to take that change and keep their form.
What we believe
What we believe, and what we built.
- Software should take change without a rebuild.
- In PebblPlan, finance changes the structure once and it reaches every open version together. In Pebbl AI, admins change an agent’s model and the next turn uses it. Neither needs a project.
- What was reported should stay as reported.
- A locked budget keeps its numbers and its structure for good, and a closed month never changes, while late entries keep landing where forecasts can read them.
- Control shouldn’t start with no.
- Pebbl AI gives everyone agents, with no seats to ration, and keeps the decisions with you: who reads each library, which model each agent runs on, and the rules every agent follows.
- Agents work for people, not instead of them.
- An agent holds exactly its person’s permissions. The steps that can’t be taken back wait for that person’s go-ahead, and every change records who made it and through which agent.
Leadership
The people who build it.
Pebbl is led by people who have scoped, built and run enterprise systems, and bought the ones that didn’t fit.

Sam Clarke, PhD
CEO
Enterprise solutions architect for planning, business intelligence and digital transformation, and a serial founder in technology and finance. Leads enterprise AI strategy and platform deployment.

Matt Budd
CTO & Chairman
Former CTO, CIO and CFO. For more than a decade, has led software, data and enterprise systems work across software, aerospace, retail, life sciences, manufacturing and education.
Start with the work in front of you.
Tell us which product you’d start with and what your teams use today. We’ll reply by email to set up a call, and add the other products when you’re ready, on the same sign-in and the same bill.
Shaped by change.